About Business As Unusual
We're not your typical business consultants. We're small business owners who've lived the highs, the lows, and everything in between. We speak your language because we've walked in your shoes.
Our Story
The name says it all. We're not about "business as usual" – the tired corporate speak, one-size-fits-all solutions, or consultants who've never run a business.
Business As Unusual emerged from a simple truth: high street businesses deserve consultants who truly understand their world. Not theorists. Not corporate executives who've only worked for massive brands. But real business owners who've faced the same challenges you face every day.
We specialize in high street businesses – independent retailers, hospitality venues, hair and beauty salons, gyms, and service businesses that form the heart of our communities. These businesses don't need generic advice. They need guidance from someone who understands their unique pressures and opportunities.
Our Mission: To empower high street business owners with the knowledge, strategies, and confidence to thrive in an ever-changing marketplace – without losing the personal touch that makes them special.
Meet Our Founder
Small business owner turned business transformation specialist
Stuart Sadler isn't a consultant who learned about business from textbooks or corporate boardrooms. He's a small business owner who built success from the ground up – and who understands exactly what it takes to thrive on the high street.
For over a decade, Stuart owned and operated a multiple award-winning hair and beauty salon. This wasn't just a business – it was a laboratory where he tested, refined, and perfected strategies for high street success. He experienced firsthand every challenge that small business owners face:
But he didn't just survive these challenges – he conquered them, building a salon that earned multiple industry awards and developed a loyal following of satisfied clients.
Alongside his bricks and mortar businesses, Stuart channeled his hard-won experience into helping other small business owners achieve their goals. For the past two years, he's been working with independent high street businesses, applying the proven strategies that worked in his own business and adapting them to each owner's unique situation.
What makes Stuart different? He doesn't just give advice – he empowers. His approach focuses on building your capability and confidence, not creating dependency. He wants you to become a stronger business leader, capable of navigating challenges long after your work together ends.
Our Approach
We bring something rare to business consulting: genuine empathy born from experience.
We're not observing from the outside. We've lived the reality of running a small business – the sleepless nights, the tough decisions, the proud moments.
Our goal is to make ourselves unnecessary. We equip you with skills and systems so you can lead confidently without needing endless consulting.
We focus exclusively on retail, hospitality, and service businesses. We understand your world because it was our world.
No corporate jargon. No textbook theories. Just proven strategies that work in the real world of small business.
We embrace AI and digital transformation, helping you compete with larger players while keeping your personal touch.
Your success is our success. We celebrate your wins and support you through challenges because we know how much your business means to you.
How We Work
We're honest about what we know, what we don't, and what's realistic for your situation. No overselling or empty promises.
Every recommendation is actionable and achievable. We focus on what you can actually implement, not pie-in-the-sky ideas.
We work with you, not for you. Your insights about your business combined with our experience create powerful results.
We measure success by your outcomes. Growth, profitability, confidence – that's what matters, not just hours billed.
We teach you to fish rather than catching fish for you. Our aim is to build your capability and independence.
Small businesses need creative solutions, not cookie-cutter approaches. We think differently to help you stand out.
Business As Unusual is a trading name of Bright Citrus Limited, a company registered in England and Wales.
Trading Name: Business As Unusual
Legal Entity: Bright Citrus Limited
Company Number: 08458708
Registered: England and Wales
Address: 31 Lower Gungate, Tamworth, Staffordshire, B79 7AT
Business As Unusual represents the evolution of years of hands-on small business experience. It emerged from a joint venture supporting small businesses and Stuart's previous salon ownership, combining practical experience with a passion for helping others succeed.
While the Business As Unusual brand is new, it's evolved from and built on:
We're here to help you write your own success story.
Let's discuss how Business As Unusual can help your high street business thrive. Book a free consultation with Stuart today.
Book Your Free Consultation